I had the pleasure to Direct the new campaign for Dexcom ‘Healthier Tomorrows’. A story about hope and resilience — reflecting the everyday reality of those living with #diabetes.
Heartfelt animated stories, endearing illustrated characters, handcrafted transitions and crafted by an incredibly talented (and massive!) team 🤍!
Thank you, 1stAveMachine BA, for giving me total creative freedom, and to the Marcus Thomas team, with whom we worked side by side for so many months creating these spots.
You know what the best bit of all this was? In the middle of the process, on a very (of many) stressful day, I got a message saying that Nia, the protagonist of this spot, had seen her animated self and the way we told her story — and she was super happy with it. She couldn’t stop smiling. That made me smile too. After all, this was also for her — and for all these warriors.
Heartfelt animated stories, endearing illustrated characters, handcrafted transitions and crafted by an incredibly talented (and massive!) team 🤍!
Thank you, 1stAveMachine BA, for giving me total creative freedom, and to the Marcus Thomas team, with whom we worked side by side for so many months creating these spots.
You know what the best bit of all this was? In the middle of the process, on a very (of many) stressful day, I got a message saying that Nia, the protagonist of this spot, had seen her animated self and the way we told her story — and she was super happy with it. She couldn’t stop smiling. That made me smile too. After all, this was also for her — and for all these warriors.
Managing Partner: Sam Penfield / Lautaro Brunatti
Director: Elda Broglio
Executive producer: Pefy Carr Rollitt
Line producer: Jeremias Gabriel Rud
Production Coordinator:
Virginia Corte Cande Galiano
Art Director : David Feliú
Animation Director: Pablo Kondratas, Lio Skliar, Lucia Vidal
Bg Design:
David Feliú
Amparo Sanchez
Paula Huerta
Character Design
Nahuel Rolli, Flor Olivera
Storyboard:
Fer Baldó, Kuiper, Flor Olivera, Erek Oyarzun
Illustration
Bitasi Santos, Martin Vinograd, Juana De Marco
Art assist:
Leon Franchimont, Matias Carrizo, Valeria Diaz
Graphic design:
Violeta Frenkel, Matias Gigliotti
Motion Animator:
Patricio Passarelli, Violeta Frenkel
2D cell animators:
Lucia Vidal, Florentina Gonzalez, Leandro Vargas
Gaston herrera, Julieta Soloaga, Valentina Sturla
Canela Bosco, Kiosko (Nick Jonas)
Cell animation Clean up
Nintai Films, Margarita Rojas, Bea Moreno Poveda
Camilo Cita, Eva Marín Tabueca, Julian Lassa Ortiz
Julieta Soloaga, Raquel Cruz Hevia, Valentina Sturla
Juan Manuel López-Barajas Ruiz, Canela Bosco
Kiosko (Nick Jonas)
Conforming
David Vargas
Color correction:
Anahi Piccini
Compositing Lead:
Moamed Sampson
Music:
Production Company: PerroLobo
Composition, Arrangements, and Sound Design: Juan Manuel Ponce
Piano and Arrangements: Francisco Ponce
Mixing and Editing: Luciano Fortuny
Violin and Viola: Cecilia García Converti
Cello: Lucas Argomedo
Drums: Martin Freiberg
Mastering: Nacho De la Riega and Iván Pablo Markovic