From spirited character design to a playful blend of 2D animation and live-action, we crafted a world where the balance is just right, without spelling it out. The mood glides. The story clicks. And the gut? Happier than ever. 💫
I had the pleasure to art direct this campaign completely. From conceiving the characters, designing the layouts to checking the live action props and even direct the final color correction.
Art direction is for me a whole package and keeping consistency in a series of seven spots that mix live action with 2D and 3D animation was a lovely challenge.
I had the pleasure to art direct this campaign completely. From conceiving the characters, designing the layouts to checking the live action props and even direct the final color correction.
Art direction is for me a whole package and keeping consistency in a series of seven spots that mix live action with 2D and 3D animation was a lovely challenge.
